Inside The Cannabis Industry’s $75 Million Pre-Roll Empire

Hara produces some 100 million cones a month—or more than 1.2 billion a year—across 14 factories in and around Delhi, India. The cones are then sent to the United States and Europe and sold to thousands of smoke shops, convenience stores, dispensary chains and cannabis brands. 

Hara’s cannabis customers fill the cones with ground-up weed, turning the tubes of rolling paper into joints. Chicago-based cannabis cultivator and retailer Verano Holdings uses Hara’s cones to make their joint brand Swift Lifts, as does Massachusetts-based Curaleaf for its in-house doobies and brands like Grassroots and BNoble. 

Even the country’s largest independent joint companies, from Jeeter to Stiiizy, are Hara customers. And the biggest rolling paper manufacturer in the world, Republic Brands, which owns OCB, E-Z Wider and Zig-Zag, buys its cones from Hara. 

All of this translates into a profitable company with real revenue—roughly $75 million a year, Forbes estimates. The entire cone industry, which is largely based in Malaysia, Indonesia and India, produces approximately 350 million cones a month, meaning Hara controls about 30% of the market in terms of volume. 

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