White labeling your cannabis brand allows you to develop industry connections and showcase your brand to merchants. After some time, you'll be able to tell what sells and what doesn't, but sometimes this isn't good. Be sure to keep yourself aware of the flow of the industry. Cannabis users are VERY picky and if you go down the wrong path, you may end up with a product that won't sell or expires and needs to be discarded. If you pick a winning item to white label, you'll be able to obtain some cash flow immediately in order to grow your operations very quickly.